Why Keywords Matter for SEO Across Your Website
Why Keywords Matter for SEO Across Your Squarespace Website
And how the right words help the right people find you
When it comes to being found online, keywords are an important factor. They’re the bridge between what people are searching for—and what you offer. Whether you’re an artist, a holiday rental owner, or a creative business, using the right keywords across your website can help potential customers discover you at exactly the right moment.
What Are Keywords, Exactly?
Keywords are the words and phrases that people type into search engines like Google. For example:
“Holiday cottage in Cornwall”
“Wedding photographer Brighton”
When these match up with content on your website, search engines are more likely to show your page to the person searching.
Why Keywords Matter So Much?
1. They Help Your Ideal Audience Find You
Using clear, relevant keywords means you're speaking the same language as the people looking for your services or products. No guesswork. Just connection.
2. They Improve Your Ranking on Google
Search engines scan your site for clues. If your keywords match what someone is searching for, you’re more likely to appear higher in search results—especially if your content is helpful and consistent.
3. They Make Each Page Work Harder
It’s not just about your homepage. Keywords should be used naturally across:
Page titles & headings
Image file names
Blog posts
Product or service descriptions
Meta descriptions behind the scenes
Tips for Using Keywords Effectively
Think like your audience. What would they type into Google to find what you offer?
Be specific. “Holiday rental” is good, but “holiday cottage in Northumberland” may be better.
Don’t overdo it. Use keywords naturally—don’t overdo. Google is smart enough to know when you’re trying too hard.
Add keywords to image filenames
Use keywords in blog posts. Blog content is perfect for adding helpful, keyword-rich information your audience is searching for.
Final Though from David & George :
Keep it simple - focus on the most likely search terms your likely users might use. Add in geographical locations if they are likely to be narrowing their search locally.
A beautiful, thoughtful website deserves to be seen—and keywords are one of the best ways to make that happen.
Do you need a SEO review on your Squarespace website? Let’s Talk!
DISCLAIMER
This article is an original article written by David @ David&George - one of the UK’s leading Squarespace website designers. All opinions are the writers own and no liability will be taken for any errors or omissions. As Squarespace designers we will perhaps be a bit biased towards all things Squarespace - but Squarespace is such a game changer that we are its biggest fans. As web professionals we have seen how our clients love the control they have & the designs that are possible at reasonable cost. We would not work on any other platform!!
COPYRIGHT
The author retains full copyright over this article. Reproduction in whole or part is only permitted with prior written permission of the author with credit and backlink.