What Content Do I Need to Provide for My Website?
What Content Do I Need to Provide for My Website?
A simple guide to what you’ll need to provide
One of the most common questions we get from new clients is:
“What do I need to give you for my website?”
Here’s a clear breakdown of what you’ll typically need to provide and what we’ll handle for you.
What We Need From You
Less is usually more in a website setting so keep your written content concise and focused
1. Written Content for Each Page
This includes the main text for page on your site that may include:
Home – a short welcome, what you do, your unique selling point
About – your story, mission, values, bio
Services or Products – a description of what you offer, how it helps, pricing if relevant
Master post for a case study / blog post
Contact – a short invite to get in touch, plus your email/phone/location
FAQs / Testimonials – optional but can be helpful
Tip: The previously agreed structural design that we will provide will act as a template to help you with how much text/copy you need to supply us with .
2. Images & Visuals
This should match the agreed structural design of your site and could include good quality:
Banner images - these may be your own images or stock images ( Unsplash is a great source of free to use images)
Brand or product photos
Team headshots
Portfolio or case study images
3. Branding, Colours & Fonts
If you already have branding we will request this at the start of your project:
Your logo (in high resolution or vector format if possible)
Your brand colours (hex codes or just your colour names)
Any font preferences (typefaces you love or already use) - note Squarespace offers many common fonts free to use - but some typefaces may require a licence and or extra fees our end to add in
Need new branding? No problem! We can introduce you to a logo / brand designer required.
4. Videos (Optional)
If you want to include videos please provide:
( if using ) a link to Youtube or Vimeo for the video
OR if you want to host on the site - video files (MP4 preferred)
Short titles or descriptions if needed
A cover image for the video - usually a still from the video or a relevant photo
Tip: auto-play banner videos should be around 8->12 seconds, Keep other videos concise to keep visitors attentions.
5. Links, Logins, or Integrations
We will need:
Social media links if you want these on your site
Any embeds / widgets - ie: booking system etc
Don’t worry — we’ll guide you step by step if you’re unsure how to get these - you can also read our different useful hints & tips blog section that we are putting together.
What We Take Care Of
You’re not alone in this — here’s what we handle so you don’t have to:
✅ The design, layout & structure
✅ Mobile responsiveness
✅ Image optimisation
✅ Fonts, colours, and branding (if required)
✅ Basic SEO setup
✅ Connecting your domain
✅ Making sure everything works smoothly!
Optional Extras You Might Want to Include
Depending on your business, you might also want to send us:
Client testimonials
FAQs or policies (privacy, returns, T&C etc)
Downloadable files (menus, brochures, PDFs)
Social proof (logos of clients, media features, awards etc)
gathering your content
We will provide you with a Google Drive with relevant folders and documents ready for you to upload the required content to keep you organised. Please keep to our system, so it is easy for us to identify everything where it needs to go and that helps us and you to keep to the agreed schedule!
Final Thought from David & George:
Keep it simple!
Still unsure what you need? Just ask — we’ll guide you every step of the way!
DISCLAIMER
This article is an original article written by David @ David&George - one of the UK’s leading Squarespace website designers. All opinions are the writers own and no liability will be taken for any errors or omissions. As Squarespace designers we will perhaps be a bit biased towards all things Squarespace - but Squarespace is such a game changer that we are its biggest fans. As web professionals we have seen how our clients love the control they have & the designs that are possible at reasonable cost. We would not work on any other platform!!
COPYRIGHT
The author retains full copyright over this article. Reproduction in whole or part is only permitted with prior written permission of the author with credit and backlink.